We design and deliver communication strategies that drive awareness, engagement, and behaviour change. Our services empower institutions, governments, NGOs, and businesses to effectively communicate their work and influence the stakeholders and communities that matter most to their mission.

CoELIB's Media, Communication & Advocacy approach is anchored in the belief that good ideas deserve great communication. Across health, education, agriculture, and economic development, we have seen how strategic storytelling and targeted advocacy can shift policy, change behaviour, and mobilise communities around shared goals.

Three Pillars of Our Approach

Our work is structured around three interconnected pillars that together form a complete communication ecosystem:

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Media Production

Creating compelling content across TV, radio, digital, and print — from documentary films and radio programmes to social media campaigns and multimedia journalism that inform and inspire.

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Strategic Communication

Developing and executing communication plans that align messaging with audience needs, channel behaviour, and organisational goals — ensuring every touchpoint builds trust and drives action.

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Advocacy & Policy Influence

Engaging decision-makers, building coalitions, and sustaining campaigns that shift public discourse and translate evidence into policy action at community, national, and continental levels.

CoELIB Media: Our Broadcast and Digital Unit

CoELIB Media is a dynamic unit specialising in delivering creative and trusted media services that transform lives and influence national and global development. Operating across multiple platforms, it serves as CoELIB's primary voice to the public:

Services We Provide

Our comprehensive media and communication offering delivers across six core capability areas:

Strategic Communication Planning

End-to-end communication strategy development — from audience analysis and message architecture to channel selection, content calendars, and measurement frameworks tailored to each client's goals.

Media Production and Content Creation

Full-service production of video documentaries, radio programmes, podcasts, infographics, written features, photography, and multimedia packages — across broadcast and digital formats.

Digital Campaigns and Social Media Management

Data-driven digital campaigns spanning social media, email, SEO, and paid media — with content creation, community management, analytics, and continuous optimisation built in.

Public Relations and Media Engagement

Proactive media relations, press release development, journalist engagement, spokesperson training, crisis communication support, and reputation management for institutions and leaders.

Policy Advocacy and Stakeholder Engagement

Designing evidence-based advocacy campaigns, building multi-stakeholder coalitions, developing policy briefs, and facilitating dialogue between community voices and decision-makers.

Behaviour Change Communication (BCC)

Applying communication science to shift attitudes and practices in health, nutrition, environmental sustainability, and economic behaviour — using formative research, co-design, and iterative testing.

How We Engage

We work with clients through a structured engagement process designed to deliver results from day one:

1

Discovery & Briefing

Deep-dive conversations to understand your goals, audiences, constraints, and existing communication assets.

2

Research & Audience Analysis

Primary and secondary research to map audience segments, channels, and the communication landscape.

3

Strategy Development

Building a tailored communication or advocacy strategy with clear objectives, messages, and channel plans.

4

Content Production

Creating all content assets — from broadcast programming to digital content and advocacy materials.

5

Execution & Deployment

Rolling out campaigns, managing media relationships, and activating advocacy networks on schedule.

6

Measurement & Learning

Tracking reach, engagement, and behaviour change outcomes — and refining the approach based on evidence.

Results & Reach: Communication That Moves Africa

Our communication campaigns have reached millions of people, shaped public discourse, and supported the successful delivery of major initiatives across health, education, and economic development — from village radio listeners in the Rift Valley to policymakers in Nairobi and beyond.

5M+ Audience Reached Across Campaigns
80+ Media & Advocacy Projects Delivered
14+ Counties & Countries Served

Why Strategic Communication Matters

Africa's development challenges are not simply technical — they are deeply human. Behaviour change, policy adoption, and community mobilisation all depend on communication that resonates at the right moment, through the right messenger, in the right form. Without strategic communication:

  • Groundbreaking research sits unread in reports nobody acted on
  • Programmes deliver outputs but fail to shift the behaviours they were designed to address
  • Institutions lose credibility when crises are mismanaged or stakeholders feel uninformed
  • Good policies fail to take root because affected communities were never meaningfully engaged

CoELIB exists to ensure that Africa's best ideas are heard, understood, and acted upon — at every level from the household to the parliament.

Why Partner with CoELIB

Our media and communication work stands out because of:

  • University Credibility: Communication grounded in research and editorial integrity, not just marketing instinct
  • Full-Spectrum Capability: Broadcast, digital, print, and in-person — all under one roof
  • Development Sector Expertise: Deep familiarity with the communication needs of NGOs, governments, donors, and social enterprises
  • Local Language & Cultural Fluency: Authentic communication that resonates with Kenyan and East African audiences
  • Proven Track Record: Campaigns and advocacy work with measurable reach and behaviour change outcomes
  • Mission-Driven Storytelling: A team that cares about the causes it communicates for, not just the contract